{"id":5837,"date":"2026-09-04T11:05:25","date_gmt":"2026-09-04T00:35:25","guid":{"rendered":"https:\/\/www.strawman.com\/blog\/the-quiet-compounder\/"},"modified":"2026-09-04T11:56:46","modified_gmt":"2026-09-04T01:26:46","slug":"the-quiet-compounder","status":"publish","type":"post","link":"https:\/\/www.strawman.com\/blog\/the-quiet-compounder\/","title":{"rendered":"The Quiet Compounder"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Of the US market&#8217;s greatest compounders, only six averaged more than 20% a year over their lifetime on the market. Six! And that&#8217;s out of a sample of nearly 29,000 in work by Hendrik Bessembinder covering 1926 to 2023. But, counterintuitively, they weren&#8217;t the ones that led the pack. In terms of total wealth generated, it was those with staying power that created the biggest cumulative returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coming in at the top of the pops is tobacco giant Altria (the old Philip Morris). Put in one dollar when it listed and hold through to the end of that study, and you&#8217;d have about $2.65 million. I guess slinging a super-addictive product helps, but as Morgan Housel has pointed out, a lot of it was just staying in the game for a long, long time, with very prudent capital management. Altria &#8220;only&#8221; compounded at about 16% p.a.; it just did so for nearly a century.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was the same story for the other top compounders; there were another 16 stocks in Bessembinder&#8217;s sample that returned more than 5 million percent over their lifetimes, but their average annual gain was a seemingly modest 13.5% a year. Nvidia has been spectacular too, of course, but it&#8217;s not as close to the top of that leaderboard as you&#8217;d expect, even though it&#8217;s delivered around 33% a year for a couple of decades. It just hasn&#8217;t been around for that long (relatively speaking).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[As a brief aside, it delivered another set of eye-watering results this week, with profits up 126% on the year. It trades on a forward P\/E of about 22, which is lower than Woolies and CBA. Make of that what you will!]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most stocks, by the way, were awful for shareholders. More than half finished with a negative lifetime return. The median was below zero! Only a tiny fraction of winners created almost all the net shareholder wealth, which is generally true of most personal portfolios too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few practical lessons in all of this. A lower rate, sustained for a long time, beats a high rate that doesn&#8217;t last. There are loads of stocks that provide insane returns for a short period, only to fade at the end. Appen (ASX:APX) is a good example on our market. For the first five and a bit years, shareholders enjoyed a 115% compound annual growth rate. Those who have continued to hold through to today have underperformed the wider market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charlie Munger put the second lesson in one line: &#8220;The first rule of compounding: never interrupt it unnecessarily.&#8221; The pile only gets ridiculous if you leave it alone. Selling because you&#8217;re bored, or because the story has gone quiet, or you feel it necessary to lock in a profit, is exactly how you step in front of the snowball.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And boring can be beautiful. You don&#8217;t have to chase bleeding-edge tech to get great long-term returns. Cigarettes, railways, fizzy drinks, a materials business that just kept mixing concrete. The unfashionable stuff is over-represented at the top of the wealth list. The fireworks are what we all focus on, but it&#8217;s the quiet compounder that actually pays.<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background has-normal-font-size wp-block-paragraph\"><em>Strawman is Australia\u2019s premier online investment club. <br>Members share research &amp; recommendations on ASX-listed stocks by managing Virtual Portfolios and building Company Reports. By ranking content according to performance and community endorsement, Strawman provides accountable and peer-reviewed investment insights.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-very-light-gray-color has-tertiary-background-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/strawman.com\/member\/landing\/signup\"> Create your FREE Strawman account<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color wp-block-paragraph\"><em><strong>Disclaimer\u2013<\/strong> Strawman is not a broker and you cannot purchase shares through the platform. All trades on Strawman use play money and are intended only as a tool to gain experience and have fun. No content on Strawman should be considered an inducement to buy or sell real world financial securities, and you should seek professional advice before making any investment decisions<\/em>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-cyan-bluish-gray-color has-text-color wp-block-paragraph\">\u00a9 2026 Strawman Pty Ltd. All rights reserved.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">| <a href=\"https:\/\/www.strawman.com\/landing\/privacy\">Privacy Policy<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.strawman.com\/landing\/terms\">Terms of Service<\/a> |<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of the US market&#8217;s greatest compounders, only six averaged more than 20% a year over their lifetime. Six! But they weren&#8217;t the ones that led the pack.<\/p>\n","protected":false},"author":5,"featured_media":5836,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Quiet Compounder - Strawman Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.strawman.com\/blog\/the-quiet-compounder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Quiet Compounder - Strawman Blog\" \/>\n<meta property=\"og:description\" content=\"Of the US market&#039;s greatest compounders, only six averaged more than 20% a year over their lifetime. Six! 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